Post has been a part of breakfast for more than 100 years. For generations, we’ve remained dedicated to helping families bring home goodness, and we’ll maintain that commitment for generations to come. Explore this section to learn more about our company.


Our Story

Alpha-Bits cereal was invented in 1958 by Thomas M. Quigley, a Post employee and father of seven. For decades Post Alpha-Bits has remained a trusted brand, with great-tasting alphabet-shaped cereal pieces. Post Alpha-Bits cereal also has no artificial colours or flavours, is a source of fibre, and has 6 g of sugars per 1 cup (30g) serving.

A Story in Every Bowl

Imagination and learning go hand in hand with Alpha-Bits cereal. Every letter can magically weave a new tale. There are limitless possibilities and you and your child are the storytellers. What story will you create today?