Our Story

Alpha-Bits cereal was invented in 1958 by Thomas M. Quigley, a Post employee and father of seven. For decades Post Alpha-Bits has remained a trusted brand, with great-tasting alphabet-shaped cereal pieces. Post Alpha-Bits cereal also has no artificial colours or flavours, is a source of fibre, and has 6 g of sugars per 1 cup (30g) serving.

A Story in Every Bowl

Alpha Bits Our Story

Imagination and learning go hand in hand with Alpha-Bits cereal. Every letter can magically weave a new tale. There are limitless possibilities and you and your child are the storytellers. What story will you create today?